Is Sirius XM Being Too Cheap to Succeed?
By Rick Aristotle Munarriz
January 13, 2009
Satellite radio fans who warmed to Bubba the Love Sponge's gritty radio antics cheered when Sirius XM Radio (Nasdaq: SIRI) inked a new deal with the Howard Stern channel favorite last month, extending Bubba's stay on satellite radio for a few more years. But now that cheering is turning into jeering.
The new arrangement isn't exactly ideal for satellite radio subscribers. Instead of live "no holds barred" afternoon shows from Monday through Thursday, Sirius listeners are actually hearing broadcasts that aired through Cox Radio (NYSE: CXR) terrestrial stations earlier in the day. Friday presents the only live, unchecked show on Sirius.
"A little bit of Bubba is better than no Bubba at all," Stern may say, but the content subtraction is not what premium radio is supposed to be about.
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